Global businesses in general and cruise lines in particular are desperate to survive the tough times of recession. Actually checked what is included extra cost, and how each cost is paid. If you already know, you can save a bit extra, which is much better than the unpredictable credit card bill after returning home. There are huge budget cruise deals you are still paying after one year.
Cost leadership as a business strategy has indeed made cruise businesses to push their noses above water, to breathe enough business, and has enabled them to keep themselves afloat. This in turn has strengthened the customers to effectively bargain and gain by getting the best budget cruise deals.